There are many forms of intellectual property protection and Ralph Burton believes it is important for his clients to understand which options are right for them. An intellectual property lawyer with nearly 50 years of experience, Ralph does not believe in a one-size-fits-all approach to the protection of intellectual property rights. What may be good for one client, may be inappropriate for another. It is his philosophy to provide strategic counsel on intellectual property rights, advising clients about all of their options and working with them as a team to fashion the most creative, cost-effective solution. In his practice, Ralph endeavors to learn as much as possible about his clients’ business, plans, and goals, in order to suggest the solution which best fits with a client’s objectives. Ralph takes a similarly business-focused approach to his trademark work. Because so many businesses are global nowadays, Ralph believes it to be imperative for his clients to understand the importance of protecting their trademarks domestically and internationally. He works with clients to understand the role that their trademarks play in their businesses and creates a strategy to protect their intellectual property assets in a cost-effective manner. Ralph believes clients benefit from his broad approach because he can weave together a strategy from the various kinds of protections, both domestically and internationally, for intellectual property. With his years of experience, chances are he has encountered any particular issue before and can fashion a creative solution which will help his clients to further their business goals. Martindale-Hubbell awarded Ralph Burton an AV Peer Review Rating. According to www.martindale.com, an AV rating shows that a lawyer has reached the height of professional excellence. He or she has usually practiced law for many years, and is recognized for the highest levels of skill and integrity. (CV, BV and AV are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies.)