Trademarks are critical to branding and marketing efforts, and are often counted among a company’s most valuable assets. To afford our clients’ trademarks the protection they deserve requires the assistance of skilled and experienced attorneys who recognize the value of those assets.

At Brooks Kushman, our lawyers counsel clients on all aspects of trademark law—from filing and prosecuting applications with the U.S. Patent and Trademark Office and state authorities, to seeking resolution of disputes in court and the U.S. Trademark Trial and Appeal Board. We can help clients secure and protect their rights in trademarks, service marks, trade names, and Internet domain names.

At the outset, we can help clients select a trademark by offering counsel on availability and registrability. Once the mark is in place, we can ensure that clients maintain their rights by formulating policies for the use of marks, policing their use, and actively monitoring them. In addition, we can help negotiate and structure licenses and transfers of marks in ways that will maximize the value of clients’ assets, or help formulate transactions to acquire marks held by others.

Should a client encounter an offending use of their marks, our litigators have significant experience in resolving disputes, both in and out of court. Of course, we can also provide defense should clients find themselves accused of infringing the marks of others.

Brooks Kushman has extensive experience in seeking protection for our clients' marks throughout the world, and works closely with our established network of foreign associates to provide a full range of services, from conducting searches and providing opinions, to preparing and prosecuting applications, to litigating disputes.

Brooks Kushman's trademark attorneys are also well trained in developing areas of the law, such as the U.S. entry into the Madrid Protocol and the strategic consequences to both U.S. and international trademark owners. We can provide the strategic guidance needed in this evolving area.